DA invites Negrenses to participate in #Brown4good Challenge

By Roi Lomotan


Members of the local media pose with officials of Department of Agriculture – Negros Oriental and Negros Island Region as well as the Provincial Agriculturist Office during the local launch of #BROWN4good challenge and Brown Rice Campaing held on August 30 at Plaza Maria Luisa Suites Inn, Dumaguete City. (PIA7-NegOr)

DUMAGUETE CITY (PIA) – The Department of Agriculture (DA) is encouraging Oriental Negrenses to participate in the #Brown4good Challenge which aims to encourage more Filipinos to eat brown rice.

The challenge is part of DA’s Brown Rice Campaign launched in Dumaguete City yesterday.

Its main goal is to inform the public on the health benefits of brown rice.

The #Brown4good challenge invites consumers to order brown rice in their favorite restaurants or cook it at home.

Afterwards, they should take a photo of themselves eating brown rice and upload it at their personal social media accounts and use the hashtags #Brown4good and #region (number of region) in their posts.

Individuals must also tag their friends and invite them to do the same.

DA-Negros Island Region Agribusiness and Marketing Assistance Division Officer Bernard Limbaga disclosed that every post is equivalent to one cup of rice donated to charities.

In a briefing with members of Dumaguete Press, DA-Negros Oriental Provincial Crop Division Head Alvin Blasa shared that the department has been promoting the consumption of brown rice in the past but because of the recent studies showing high prevalence of malnutrition among young people in the barrios, DA decided to intensify its campaign.

Brown rice contains lower calories and more nutrients like protein, fiber, zince, iron, other vitamins and minerals compared to the white rice.

However, Blasa noted that the problem is young people don’t like the taste of brown rice.

One suggestion to resolve this is to mix it with regular rice so the children can still absorb the nutrients from brown rice.

However, Blasa still underscored the importance of educating young people on the health benefits of eating brown rice.

“Hopefully our youths will know what’s inside the (brown) rice so that they will not only focus on the taste but on the contents of the food they eat,” he said.

Limbaga also said that buying brown rice is a way of patronizing organic farmers in the province. (rmn/ral/PIA7-Negros Oriental/This article was originally published at PIA website on Aug. 31, 2016)


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