DUMAGUETE CITY (PIA) –In an effort to reduce the negative portrayal of women in the local media that influence the public, the Provincial Commission on Women (PCW) in cooperation with the Philippine Information Agency (PIA)-Negros Oriental presented some guidelines for gender fair media in a training held recently.
The activity aimed to fulfill its commitment to mainstream the guidelines for gender fair media reporting and protect women from discriminatory and derogatory portrayal in media and film.
PCW deputy chair Prof. Phoebe Tan of Silliman University told over 30 participants that media can best influence their audience, thus, they are encouraged to be gender sensitive and support the protection of women’s rights.
However, Tan said portrayal of women in advertisements is still focus as mere victims, weak individuals or even sex objects.
Philippine Information Agency (PIA-7) RD Minerva Newman on her part challenged the media to be more responsible in their language, story presentation and dealing issues on women and children.
“The guidelines are set of ethics in reporting but were not imposed to media, however, it is just a self-regulation as it depends on a personal biases of a certain media practitioner that counts,” said Newman.
Respect and dignity to women should be upheld to achieve gender equality in and through the media, cited Newman.
This gathering of media practitioners and information officers from various local government units and agencies also promote women empowerment and encouraged the participants to practice what is fair.
The activity was concluded with a focus question on how the participants contribute to the protection of women and children against discrimination in media. (mbcn/jct/PIA7-NegOr/Article was first published at PIA website on Nov.21. 2014)